FAQs
HPP is a non-thermal process in which food is treated with very high water pressure. This inactivates pathogenic microorganisms without the need for heat or chemical additives.
The result: products remain fresh longer, are safe and retain their taste, colour and nutrients – completely naturally.The label signals at a glance: This product has been processed according to tested high-pressure standards.
For manufacturers and retailers, this means: more trust among consumers, differentiation in the market and membership in a European quality community.Companies from across the entire value chain can become members – manufacturers, co-packers, retail chains, technology providers, packaging manufacturers, research institutions and NGOs.
The prerequisite is the acceptance of the statutes and compliance with the association's guidelines.Membership fees are tiered according to company size and type of activity.
It contains:Participation in all association activities
Use of the HPP Europe label (depending on membership status)
Access to studies, data and networks
Visibility in marketing and communication measures
A detailed overview can be found on the Membership page.
The costs depend on the number of certified products (SKUs).
Up to three products are free for members; from the fourth product onwards, a tiered fee is charged.
This ensures that its use remains economically attractive for small businesses.All label users commit to using only validated HPP procedures and to complying with applicable hygiene and quality standards.
Regular random checks and independent audits ensure the transparency and credibility of the seal.HPP products offer clear advantages to retailers:
Longer shelf life and lower write-offs
Naturalness and clean-label profile
High product safety with consistent freshness
New product range options in the fresh and convenience segment
We connect stakeholders from industry, research and trade, promote cooperation and offer communication and information materials.
Furthermore, we support political and scientific initiatives to establish HPP as a technology throughout Europe.Our members include equipment manufacturers, packaging specialists, co-packers, research institutes, brand owners, and retailers – all sharing the common goal of promoting and professionalising HPP.
Yes. Several EU countries have programs to promote sustainable food technologies.
HPP Europe regularly informs members about current calls for proposals, funding opportunities and cooperation projects.The label may be used on packaging, websites, brochures and other communication materials – always in accordance with the official design guidelines.
Changes to shape, color, or size are not permitted.In the case of voluntary withdrawal, the use of the label ends automatically.
In case of misuse or violation of the guidelines, authorization may be revoked – to protect the credibility of the seal and all members.
FREQUENTLY ASKED QUESTIONS – ALL ANSWERS AT A GLANCE
Here you will find concise and understandable answers to the most important questions about HPP (High Pressure Processing), the HPP Europe label, and membership and participation opportunities. We want to provide you with clarity – quickly, transparently and competently.